At E2J, we respect your privacy and are committed to protecting your personal information. This Privacy & Cookie Policy explains how we collect, use, store and protect information when you visit our website, make a purchase or contact us.

Our website is www.e2jewelry.com

 

1. Who We Are
 

E2J is a London-based fine jewellery brand, part of the LENAGINARIUM Universe running by London based jeweller Lena Esaulova.

For the purposes of UK data protection law, the data controller responsible for personal information collected through this website is:

LENAGINARIUM (sole trader Elena Esaulova), trading as E2J Fine Jewellery.

Business address: 33 Palace Gardens Terrace, London, UK, W84SB
Email: lenaginarium@gmail.com
Website: www.e2jewelry.com
 

If you have any questions about this policy or how your personal information is handled, please contact us using the email address above.

 

2. Information We Collect
 

When you use our website, we may collect the following information:

• Contact information: your name, email address, telephone number and delivery or billing address where provided.

• Order information: jewellery purchased or requested, product details, quantities, order values, delivery information and order history.

• Enquiry information: details submitted through our contact forms, including international delivery requests and additional messages.

• Payment information: payment status, transaction references and relevant billing information provided by our payment service providers.

• Technical information: IP address, browser type, device information, website usage and information collected through cookies or similar technologies.
   

We collect personal information directly from you when you submit a form, contact us or place an order. Certain transaction and technical information may also be provided by our website, payment and service providers.
 

We do not ordinarily receive or store your full payment card number or card security code.

 

3. How We Use Your Information
 

We use personal information only where there is an appropriate lawful basis under the UK GDPR.
 

To process and fulfil purchases

We use your information to confirm orders, arrange payment, organise delivery, provide order updates and manage returns.

Our lawful basis is the performance of a contract with you.
 

To respond to enquiries

We use information submitted through our forms to respond to questions, discuss jewellery availability, prepare international shipping quotations and assist with potential purchases.

Our lawful basis is taking steps at your request before entering into a contract, or our legitimate interests in responding to general enquiries, as appropriate.
 

To maintain business and financial records

We retain necessary transaction information to comply with accounting, tax and other legal obligations.

Our lawful basis is compliance with a legal obligation.
 

To maintain the security and operation of our website

We may process technical information to prevent fraud, protect our website, resolve technical problems and maintain the security of transactions.

Our lawful basis is our legitimate interests in operating a secure business, or compliance with applicable legal requirements.
 

Marketing communications

If we offer newsletters, collection announcements or other promotional communications, we will send them only where permitted by applicable law.

Where consent is required, we will ask for it separately. You may unsubscribe or withdraw your consent at any time.

Submitting a product enquiry or purchasing an item does not automatically constitute consent to receive marketing emails.

 

4. Payments and Transactions
 

Payments made through our website may be processed by third-party payment service providers, including Wix Payments and PayPal, where those services are enabled.

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These providers process payment information according to their own applicable privacy and security policies.

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We receive the information necessary to confirm the transaction, administer your order and handle refunds or payment-related enquiries.

We do not sell or rent your payment information to third parties.

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5. International Delivery Enquiries

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Our online checkout is currently intended for deliveries within the United Kingdom.

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If you submit an International Delivery Enquiry, we collect the information you provide, together with a summary of the selected products in your shopping basket.

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We use this information to assess your request, discuss shipping arrangements, prepare a quotation and communicate with you about a potential order.

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Submitting an enquiry does not constitute a completed purchase or automatically enrol you in marketing communications.

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6. Sharing Your Information

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We may share personal information with trusted service providers where reasonably necessary to operate our business, including:

• Wix, which provides our website, online store, forms and related infrastructure.

• Payment providers, which securely process transactions and refunds.

• Delivery and logistics providers, which require relevant contact and delivery details to fulfil orders.

• Email and communication providers, which enable us to respond to enquiries and send order-related messages.

• Professional advisers and public authorities, where disclosure is reasonably necessary or legally required.

 

We share only the information reasonably necessary for the relevant purpose.

We do not sell personal information to third parties.

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7. International Data Transfers

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Some of our service providers may process or store personal information outside the United Kingdom.

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Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate protections are in place, in accordance with applicable UK data protection requirements.

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These may include transfers to countries recognised as providing adequate protection or the use of approved contractual safeguards.

You may contact us for further information about the safeguards relevant to your personal information.

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8. How Long We Keep Your Information

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We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Order and transaction records may be retained for the periods required by applicable tax, accounting and legal obligations.

Enquiry correspondence is retained for as long as necessary to respond, manage any resulting transaction and address related queries or disputes.

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Technical information and cookie data are retained according to their purpose, applicable settings and the retention periods used by the relevant providers.

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When information is no longer required, we take reasonable steps to delete or anonymise it securely.

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9. Your Privacy Rights

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Under the UK GDPR and the Data Protection Act 2018, as amended, you may have the right to:

• Request access to the personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of your personal information in certain circumstances.

• Request restriction of certain processing activities.

• Object to processing based on legitimate interests.

• Request transfer of eligible personal information to another provider.

• Withdraw consent at any time where processing is based on consent.

 

You also have the right to object to the processing of your personal information for direct marketing purposes.

These rights are subject to applicable legal conditions and exceptions.

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To exercise your rights, please contact lenaginarium@gmail.com

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If you are dissatisfied with our response, you may raise a concern with the Information Commissioner's Office (ICO):

www.ico.org.uk

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10. Cookies and Similar Technologies

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Our website uses cookies and similar technologies to support essential functions and, where enabled, to understand how visitors interact with the website.

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Cookies are small files placed on your device when you visit a website. They can help remember preferences, maintain a shopping basket and support secure transactions.

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Depending on the services and features enabled on our website, cookies may fall into the following categories.

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Essential Cookies

These cookies are necessary for the operation and security of the website.

They may support shopping baskets, checkout functionality, security, navigation and remembering privacy preferences.

Essential cookies do not ordinarily require consent where they meet the applicable legal exemptions.

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Functional Cookies

Functional cookies may remember certain preferences and improve your browsing experience.

Where required by law, these cookies will be used only after you have given consent.

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Analytics Cookies

Analytics cookies, where enabled, help us understand how visitors use our website and identify opportunities to improve its content, performance and usability.

We use these technologies only in accordance with applicable cookie and data protection requirements, including any consent requirements or relevant statutory exemptions.

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Marketing Cookies

Marketing cookies, where enabled, may be used to measure advertising performance or provide more relevant promotional content.

Where consent is legally required, these cookies will not be activated without your permission.

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11. Managing Your Cookie Preferences

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Where our website uses cookies that require consent, you can accept or reject them through the cookie consent controls provided on the website.

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You may also manage or delete cookies through your browser settings. Please note that blocking certain essential cookies may affect website functionality, including your shopping basket or checkout.

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Cookie preferences and available controls may vary depending on the technologies enabled on our website.

Information about cookies and privacy settings is also available through the help documentation of your browser.

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12. Website Security

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We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse or disclosure.

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Our website operates on the Wix platform, which provides infrastructure and security measures for website hosting and ecommerce functionality.

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However, no method of transmission or electronic storage can be guaranteed to be completely secure.

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13. Third-Party Websites

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Our website may contain links to independent websites or services, including payment providers and social media platforms.

We are not responsible for the privacy practices of external websites. We encourage you to review their respective privacy policies.

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14. Changes to This Policy

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We may update this Privacy & Cookie Policy to reflect changes to our business, website functionality, service providers or applicable legislation.

The latest version will always be available on this page, together with its revision date.

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15. Applicable Legislation

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This policy has been prepared with reference to the following UK legislation, as amended and applicable:

• UK General Data Protection Regulation (UK GDPR), including Articles 5, 6, 12–22 and 44–49.

• Data Protection Act 2018.

• Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), particularly Regulations 6 and 22.

• Data (Use and Access) Act 2025, insofar as its relevant provisions are in force.

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Contact

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For any questions about privacy, cookies or the handling of personal information, questions about an order, return or repair, please contact lenaginarium@gmail.com

LENAGINARIUM (sole trader Elena Esaulova)
33 Palace Gardens Terrace
London, UK
W8 4SB